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THE LOGO
Journey Capital
The branding of Journey Capital features a distinctive icon in place of the “O,” symbolizing a modern marker—much like one found on a map but tilted to reflect a unique perspective on projects. This marker serves as a constant reminder of the journey ahead.
The color palette, featuring sun glow and black, represents the contrast of night and day, symbolizing the passage of time. Additionally, the marker within the “O” in the Journey logo subtly incorporates the company’s initials, adding a meaningful touch to the design.